About Your Team
A Partnership Beyond Financial Planning
At APEX Wealth Advisors, the focus is on helping clients work toward the pinnacle of their financial journey. Our commitment to the fiduciary standard guides every decision we make, seeking to prioritize your needs above all else. As an independent firm, we offer the flexibility to tailor our services to fit your unique situation without the constraints of corporate agendas.
Our approach is centered on building strong, personal relationships with each client. We take the time to understand your goals and aspirations, with an objective to ensure that every strategy is crafted with your best interests at heart. Our dedication to service and trust is reflected in the long-standing relationships we maintain with our clients.
In addition to our in-house expertise, we provide access to an extended network of professionals. This collaboration allows us to address the diverse and specific needs of our clients, offering comprehensive support and guidance. Whether you're planning for retirement, managing investments, or looking to preserve your legacy, our team is here to help you strive for the apex of your financial goals.
managing directorChristian Loban
With a deep passion for helping others pursue their investment goals, I bring understanding, insight, and care to every client relationship. Since earning my BA from Boston College in 1990 and obtaining my Series 7 TO, SIE, Series 66, held through LPL Financial, and CT Insurance licenses, I've dedicated myself to providing personalized financial advice that supports my clients' aspirations.
With years of navigating market fluctuations, I bring a seasoned perspective to guide individuals and families toward their financial goals. My experience allows me to understand client needs and develop resilient strategies designed with a goal to thrive in both favorable and challenging economic environments.
Outside of my professional life, I'm fortunate to share my journey with my wife, our three boys, and our beloved bulldog, Rosie. My interests include golf, physical fitness, and mountain biking, which keep me active and engaged. I'm also deeply involved in my community, having served on the Town of Guilford Pension Committee, as President of the Guilford Little League, coaching Guilford Travel Basketball, leading the Shoreline Networking Group, and participating in the Guilford Rotary and the Shoreline Chamber of Commerce. These roles allowed me to connect with others and contribute to the community I hold dear.
client services managerCrystal Wilcox
Client experience is at the heart of what I do, and I strive to provide exceptional service whenever clients reach out or visit. With 14 years of experience in retail management and customer service, I've learned the impact of each interaction. Even a small negative experience can affect a day or a partnership, so I am committed to ensuring every client feels valued and heard.
Each day in my role brings new opportunities and engaging conversations with clients and potential clients. I thrive on working alongside people to address their goals and find great satisfaction in seeing those goals come to fruition. Building deep connections with clients is a joy, and I cherish the moments when they share their stories and milestones, whether it's a visit after a trip or a call about a big life event.
On a personal note, I share my home with three wonderful dogs—Caezar, Ranger, and Buttercup—and my semi-retired father. Family is important to me, and I'm fortunate to have my older sister, her husband, and their two sons living just a couple of miles away. My younger brother lives with our grandmother in Westbrook. Coming from a large family, with a grandmother who had eight children, we often gather for cookouts, birthdays, and holidays. In my free time, I'm an avid reader and gardener, often found in the backyard or at a garden center from spring to fall.